Brandon is a heritage café-bakery rooted in the heart of Paris’ most exclusive arrondissement. Established in 1997, the brand embodies French patisserie artistry with a contemporary sensibility. Our design strategy centered on communicating timeless sophistication while amplifying the tactile warmth of artisan baking.

The logotype employs a custom serif wordmark with refined ligatures, inspired by classic French typography and Art Deco proportions. Its bold yet elegant strokes convey confidence and tradition, while subtle curvature introduces a modern, approachable tone. A monogram “B” serves as a versatile secondary mark for packaging and digital touchpoints.

A bespoke pattern system abstracting the airy cavities of proofed dough reinforces the bakery’s artisanal narrative. These organic, bread-crumb motifs appear across packaging, environmental graphics, and digital assets, offering both aesthetic richness and brand recognition.

A muted petrol-blue paired with warm wheat and ivory hues reflects the duality of Parisian luxury and handcrafted simplicity. The palette references stone façades of Paris and the golden crust of freshly baked bread, creating a visual dialogue between urban sophistication and culinary craft. All printed collateral utilizes FSC-certified, textured stock to elevate tactility and environmental responsibility.